“Secrets To Get A Client To Say Yes!...

...using Ethical Weapons Of Persuasion

Introduction:

When I start out selling I knew my product was valuable but couldn't figure out why customers couldn't see the value.

Has that ever happened to you?

So the question is, if your product is so good, why aren't people buying?

Not knowing the answer to this question cost me a few hundred thousand and wasted a lot of my time.

In the beginning the only clients I could get were the ones who said "I was praying last night for a solar guy to knock my door...."

...to now when I can get people who would never consider solar to buy.

There are about 3% of folks who would gladly talk to you and there are another 4% of folks who could buy if you could master the below framework I'll show you.

Twist The Knife Frame Work

What I discovered is most people don't move unless they feel some sort of pain.

I know that sounds bad, but it's better to understand how most people work so you will know how to motivate them.

In solar, I have found people buy for all kinds of different reasons. Maybe the end result is solar on their house, but what got them there is the secret.

For example, a lot of my clients buy because they want security. Others buy to save money. Some people need tax benefits and others want to go green.

I have had plenty of customers who could care less about solar who bought because security overcame what was holding them back.

So the 1st Step in the frame work is: tell mini stories to see what hooks their interest.

This could be a mini story about how utility companies raised rates. Shortages of power leading to brownouts and blackouts. It could be related to shutting down coal plants to reduce our carbon foot print.

Step 2: once you have identified a hot topic with your client, dive deeper into that particular issue.

Step 3: I call diving deep, Twisting the Knife, because you are focusing on the issue which is putting the customer into some sort of pain they'd like to resolve.

This sets the stage for your to schedule an appointment to sit down the with client for a presentation.

~~~~~~~~~~~~~~~~~~~~~~~~~~~

~~~~~~~~~~~~~~~~~~~~~~~~~~~

Learn more about getting the Solar Lords Closing School news letter. In this news letter I share the frameworks that I have discovered over the last 8 years.

If you think about it, one simple framework would save you hundreds of hours and make you several thousands to hundreds of thousands by simple using tested tools.

Learn More > Solar Lords Closing School

Case Studies

Julie Da Silva

"When I was working at Costco as a front end supervisor, I felt stuck. I was making $60K/yr after 5 years. In the 1st month with Ask Solar Mike I made $17K and $38K the next month!"

Julie Case Study >