“Success creates success.” - Mike Morris

Slayer Program. I want to go through this with you because like once I show you this vision, right? Like I'm hoping that my vision is actually true So you guys will do a test to see if Mike is smoking weed.

Multiplier 1x

So this is the weed test. Okay, so on to the Slayer Program. How many hours can we work? 18 hours. Okay, so you work 18 hours.

This is 1x, right, because the main thing I'm trying to figure out is How do you get paid more for the same hours? Like when I made a hundred grand a month, didn't that sound like I made more per hour? Must have, right? I know I didn't put in a hundred thousand hours in a month. That part I figured out. I didn't have the ability. So then the question is, how do you figure it out?

I think the answer to every one of these things is to figure out how to generate leverage. So then the question is leverage.

Multiplier 2x

So here's what I think 1x is, it's your 18 hours, right? So then 2x is when you take out somebody who you mentor. So 2x, alright, so you took Jacob out, right? Did it take you more than 18 hours to take Jacob out and mentor him? Nope, same time, right? But what claim do you have on his next three sales?

Yep, so he's not your employee but you just turned him into your employee so every time he goes out and works you're like, “I just got a multiplying effect.” Let's say you put in another 18 hours because you duplicated yourself that doesn’t cost you any money. Heck, the only thing it did is accelerate your ability to get an appointment. We all agreed that we would gladly pay that to get somebody up, so you just got a multiplying effect of 18 hours because you have a claim against his time.

Multiplier 3x

So multiplier three, here's where I think it gets exciting. So if you're doing this program, do you have to attend your close that Isaac's doing for you? Because you're out training, you just turned Isaac the closer into your employee, right? You got a claim against him, you get half the money. That's the arrangement we made with Isaac.

So you now have a claim against him, you just got his 18 hours. It feels pretty good. I mean, am I making it up? You're not attending the close, right? But you turned Isaac into your employee. Dude, it's laughable when I do this. Like, I can't believe we didn't think of this before. 'Cause this is the closer claim. This is the setter claim.

Multiplier 4x

So then, if you don't have to sit in the appointment, then I put 4x here, 'cause you don't put your money in there, or you just claimed your 18 hours back to go set more appointments. Is that true? It's true, right?

Like, if this week you're here. He's mentoring. He doesn't have to go to any of the six appointments he’s got. That's actually how we've got it set up. So on the days that you're out training, you don't have to go to your things. You're going on training with him but Isaac is still your employee and still has to go close your deals and give you half. That's the whole point. So you can get your hours back.

Multiplier 5x

Then comes multiplier five. This is kind of what Tyson brought up. So, Tyson, when you had to start explaining what you did and why it worked, what kind of effect did it have on you?

“It kind of reaffirmed those kinds of thoughts in my own mind. As I would say it, just putting it into words exactly what I do I said, ‘Oh, I guess I do do that’ and then it gives me a little bit more consistency of like, ‘Oh, well, I need to make sure I do that’ Sometimes I just kind of go up and just talk to folks and just kind of like I do have a structure to it, but it's almost like, ‘Oh I'll see what happens.’ But I think putting it into words is really nice to kind of affirm that in your own head.”

It's like that when I had to start training and coaching you guys and showing you what I was doing, I actually had to explain the science behind it and why it worked. And as soon as I could get the frameworks mapped out, 'cause there's a difference between being confident and knowing that you're confident, right? I find that sometimes you're confident, but you don't know why. It's like it's working, but what are you doing? I don't know, it works. And so once you understand it, then you can figure out how to correct and make it even better.

So I'm not really sure what that is. What I can tell you is, as you become an expert, instead of getting, say, one appointment a night or two appointments, all of a sudden you're two appointments or four appointments. There's a multiplying effect with knowing how to do something. All I'm saying is when you become an expert, you somehow become twice as efficient.

When I go pound the door by myself, you guys in the group chat are like, “Holy crap. Mike's got a bill. He's got a bill.” It's like, “hey, man. Where are my bills?” It's just I figured it out because I’m just a little farther down the road than you and so it got better as I discovered how to do it. So there's 5x.

Multiplier 6x

6x. This is the one we will probably start doing instead of doing just one setter come in here on 6x, take two. Isaac and Tyson were two of the first guys that I took out and they're like it actually worked out really well. Didn’t you guys discover to just kind of knock on a door alone, then do it together, knock alone and so on so you could kind of see what was working?

“My main thing was that it's nice to do it on your own, but I want to see him do it so that before he has to go through a bunch of trial and error on his own. I'm there to give direct feedback so that he doesn't have to figure it out on his own or wait till the next day to figure it out.”

That's exactly what Isaac and Tyson said because I took them both out at the same time, then I rotated with them. I was always not going to go with somebody but they just rotated who it was and then they practiced on their own. But then again, if you do that then you go back and get a reclaim, right? It's like I just got another 18 hours.

Multiplier 7x

This is what I noticed as I started generating more sales, success creates success. It's strange. So, if you're down, people spit on you, and if you're up, people are trying to help you even more, right? Why does it work though? I don't know, just success creates more success.

I'd go into these areas, I'd start getting more deals, then they'd start giving referrals, and the deals started coming easy. As they came Easier, all of a sudden I started closing more deals and, I'd call this your social proof, I put in another 18 hours. It's just social proof. People that have worked with me in the past have been surprised like “Mike, how do you close all these deals in this neighborhood?” It's just social proof, man.

I think what people like to do is they literally like to outsource their decision-making. Have you guys ever done that on Amazon yet? You look for the thing that you want and then you search on reviews and then based on reviews you make a buying decision. You’ve outsourced your decision-making based on social proof and it also happens in neighborhoods. Have you ever noticed on Amazon that you've got two products that are absolutely, completely, and totally identical? What they do is they go to China, they source it, and then they can put pictures on it. They're supposed to create their own pictures of it, but in the end you can tell it's exactly the same thing. Then you buy based on social proof in spite of the fact that there's no difference. Well, same difference and then bills just come easier.

When I look at this multiplying effect, I think that the social proof is when you turn your customers into reps to generate leads. I think that's what that really is because then all of a sudden they just start talking to people. But does this actually make sense?

So what's 18 x 7? 126 hours. So we found a way to leverage 18 into 126. And everybody in the transaction's happy about it. This person's happy about it 'cause they're getting the training, then you gotta claim. The closers are happy because they're closing more, they gotta claim. You get your hours back, so you don't sit here, you're doing this. You're happier, you become more proficient. Heck, who wouldn't want to be better? Get two setters, social proof, turn your customers into your sales reps. Then we pay 'em, man. Now you see why I'm geeking out about the program, I'm like, I don't know why this didn’t exist. This should have existed. Like, it's stupid. I've been in this for eight years, why is it now just coming together? I don't know. It's dumb. Should have been there.

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